Amcor and Kezzler AS entered a global partnership to offer full service packaging serialization backed by a cloud platform. The new product, MaXQ, offers unique identification codes printed on every pack and can be used for digital consumer engagement, anti-counterfeiting, track and trace, and other activations. MaXQ allows brand owners and consumers to instantly verify whether a product is authentic. The codes can also be used for a range of consumer engagement activities, which can be tailor...